The men's one hundred metre final, and there is no doubt as to the stadium favourite. As evidenced by the roar when Usain Bolt's name is announced. He clowns about at the start line, gangling and mugging for the crowds. Some competitors have their game face on. Bolt has his goat face. Is he focused enough? Is he taking this seriously?
And then he lets rip - supercharging his way to the finish line. Then a bit more goating.
This is why we love him. So much talent, worn so lightly. Everything in balance - the talent excuses the hint of arrogance, and the humour tempers it further. It's a glorious combination to watch. National allegiances fall by the wayside - everyone wants him to win so the legend can continue.
In interview he speaks in well-constructed sound bites. Articulate, considered, confident. 'When it comes to the championships, it's all about business for me.'
Business, yes. But with some room for goating.
That's how all business should be done.
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